Publish The Non-Fiction Book that Attracts, Converts, and Transforms Your Perfect Prospects
Hi, I'm Colin Campbell, Founder of Books That Lead.
You have a perspective that is unique to you. A book is one of the most powerful ways to make your perspective visible, valuable, and enduring. A book signals depth. A book sets you apart. A book lets your perfect prospects understand you.
When you transfer your way of thinking into the mind of a decision-maker, you become distinct. You become more useful. You become the obvious choice.
That’s what we do. We take your systems, your philosophy, and your results and turn them into a book that attracts executive-level clients, opens new markets, and positions you as a leader for years to come.
What Type of Book Do You Want to Publish?
There are Two Types of Book:
LEAD
MAGNET
A SHORT BOOK THAT SPARKS CONVERSATIONS AND PULLS PROSPECTS INTO YOUR WORLD
Lead Magnets are small-scope books. They run between 40 and 80 pages. The page count is less important than the purpose. These books exist to start conversations and collect prospects. You use them in your prospecting. You bring them to networking groups. You offer them for free on landing pages. They follow a simple model or framework with a few stories and case studies and they lead to one clear call to action. People call them lead magnets. Our team and clients call them Books That Get Leads.
DEFINITIVE
AUTHORITY
A FULL SCOPE BOOK THAT PROVES YOUR AUTHORITY AND BUILDS A BUYER WHO TRUSTS YOU.
Definitive Authority books are full scope products. They go deeper into your philosophy, your stories, and your systems. They have enough substance for a reader to want to buy and own the book. They are excellent for creating a front-end revenue stream and they sit at a lower ticket price. You can often connect these books to a course, a workshop, or a full coaching/consulting program. They usually sell between nineteen and forty dollars. Aside from creating that first-time buyer, Definitive Authority books position you as the authority on your topic.
Get The Video "3 Secrets to Attract, Compel, and Transform Lives with a Book."
• Get the Books That Lead video with the top three authority secrets.
• Learn to attract ideal clients and craft stories that convert.
• Discover AI-proof positioning for lasting influence.
• Receive short tactical emails on writing, production, and distribution.
Get One-On-One
Book Publishing Consulting
I offer two types of author consulting.
One is for creating/composing your material. This is where we work through your ideas, shape your message, refine your voice, and build the structure of a book that carries real weight. If you need clarity, direction, or help turning your expertise into a cohesive manuscript, this is the path that gives you a strong foundation and a book you can be proud of.
The second is for promoting an existing book. If you already have a manuscript or a published book and want stronger positioning, better marketing assets, or a clearer strategy to reach the right readers, this path helps you get traction. We tighten your message, rebuild your promotional ecosystem, and give your book the visibility and credibility it deserves.
Rave Reviews From Real Authors
Writing Streamline Success; Eliminate Chaos from your Service Business transformed my business, my family, my consulting clients, and every person who has read it. I could not have written Streamline Success, and launched it to International best-seller without Colin guiding me through the process and holding my hand with every stumble. Forever thankful for your experience and dedication to the success of me and every client you work with.❤️
“I took my book 5-Minute Mastery from idea to bestseller after working with Colin. The entire project came from just a few deep conversations — maybe five or six hours total — and he turned that into a finished book that hit #1 in three categories: Management Skills, Work-Related Health, and Business Mentoring & Coaching. From the very beginning, I knew Colin was someone with integrity who genuinely cared about the work. He went above and beyond what we originally agreed on, and I couldn’t be happier with the result.”
For many years, I didn’t have a book of my own. Whether you use it as a lead magnet or an ethical bribe to position yourself seriously, having a book instantly elevates you as the expert. I’ve met dozens of great copywriters who are incredible in advertising, but I’ve never met another one who can get into my voice, my meaning, and my message the way Colin does. He brings it across in a way I can stand behind 100 percent—with little to no revision needed.
Working with Colin Campbell on my book The Promise of Certainty was a world-class experience. He’s incredibly easy to talk to and framed the work in a way that felt completely true to my voice. He helped me structure, write, and publish my book — but more importantly, the process transformed how I think about my business as a whole. That clarity is now helping us stand apart from our competitors.
Colin helped me create the curriculum for my online community in a matter of hours. The way his mind works is amazing — he sees how everything connects at a strategic level. That kind of insight is invaluable when you’re building a platform, leading a movement, or establishing authority in your field.
Colin Campbell is an expert wordsmith and strategic thinker. He has a brilliant mind for marketing and copywriting. We’ve worked together on multiple projects, and he was instrumental in producing, publishing, and launching my book The Truth About Thyroid. Anytime I have new book ideas, he’s the first person I reach out to.
